Eleven Paris are a new underground youth-based label taking inspiration from the most fashionable regions of the French capital. These are designs not born on the catwalk but formed on the streets - urban wear for those fashion savvy individuals who aren't used to following trends, but setting them. Rock and Roll plays a big role in influencing the rough edge of the brand, which can be seen in a lot of the t-shirt prints and in their choice of mostly tattooed models. The current faces of Eleven Paris are London's bad boy Ash Stymest and Annie Lennox's daughter, Tali who have been shot by world class fashion photographer Terry Richardson. This is a further example of a fashion label with its finger firmly placed on the pulse of what's cool amongst the fashion conscious individuals who have a big say in where next season trends are headed.
A big part of their collection, and what a lot of people associate them with, are their range of quality photo printed t-shirts, featuring the big names of the music industry. This is a pretty astute move, by putting well respected artists such as Kanye West onto the front of their tees, they are drawing in a big audience who follow his music. A popular choice are the 'Moustache' t-shirts, with famous faces like Rihanna and Barrack Obama holding their finger under their nose with a moustache tattooed onto it.
They gained their foothold initially in the place they know best - Paris and that's where you'll find most of their stores today. Paris has long been seen as the capital of fashion, but more for high-end or haute couture styles, not urban/streetwear, well it looks as though Eleven Paris is out to change that. They're positioning themselves as an exclusive, sought-after label that acts as a litmus test for whose fashion knowledge is up to scratch and whose isn't. If you know of the brand, or better still own a few pieces of theirs, then you're a part of something special. It's always great to see fresh new brands taking an alternative approach to fashion design, while doing well in the process. If the next few months/years go as positively as the first few have then it looks to be a bright future for Eleven Paris. They're one to watch with each new season bringing with it great intrigue surrounding their designs and advertising campaigns.
Eleven Paris - Parisian Underground
Reviewed by SATYATARUNA WOTAN
Published :
Rating : 4.5
Published :
Rating : 4.5
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